Core Insights - Xtep International reported a revenue of 6.84 billion yuan for the first half of 2025, representing a year-on-year growth of 7% [1] - The net profit for the same period was 914 million yuan, showing an increase of 21.5% [1] - The main brand revenue reached 6.053 billion yuan, with a growth of 4.5%, while the professional sports segment saw a significant increase of 32.5% to 1.85 billion yuan [1] Company Strategy - The company focuses on a running-centric strategy, reinforcing its position as a leading running brand in China [1] - Xtep's performance in major marathon events in China highlights its market leadership and the effectiveness of its "professional influences the masses" strategy [1] - The brand successfully penetrated the mass market, contributing to the strong development of its main brand and the subsidiary brand Saucony [1] Partnerships and Events - In the first half of 2025, Xtep International established partnerships with 27 marathon and road running events in China [1] - This includes collaborations with prestigious events such as the World Athletics Platinum Label Xiamen Marathon and several Gold Label events [1]
特步国际上半年净利润同比增长21.5%