Bei Jing Shang Bao·2025-08-18 07:13Core Insights - The global smartphone market saw a shipment of 297 million units in Q2 2025, reflecting a year-on-year growth of 1.4% [1] - In China, smartphone shipments totaled 68.86 million units in Q2, marking a year-on-year decline of 4.1%, ending six consecutive quarters of growth [1] Global Market Overview - The top five smartphone manufacturers globally are Samsung, Apple, Xiaomi, vivo, and Transsion [1] Chinese Market Dynamics - The leading smartphone manufacturers in China are Huawei, vivo, OPPO, Xiaomi, and Apple, with only Apple being a foreign brand [1] - Huawei regained the top position with a shipment of 12.5 million units and a market share of 18.1%, highlighting its strong brand appeal [1] - Xiaomi achieved a shipment of 10.4 million units, securing a market share of 15.2%, and was the only top-five manufacturer to experience a year-on-year growth of 3.4% [1] - Apple managed to reduce its year-on-year decline to 1.3% through strategic price adjustments that qualified certain models for subsidies [1]