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Core Insights - The initial box office forecast for "The King's Avatar: Part 2" experienced a significant drop, causing concern for the producer, who nearly had a heart attack upon checking the phone after landing [1] - However, after one month of release, the film's box office exceeded expectations, reaching 440 million yuan, with an audience of 12.2 million and a stable Douban rating of 8.7 [1] - The film's merchandise, including flash stores nationwide, has been selling exceptionally well, with limited edition ticket stubs, cards, and T-shirts selling out quickly, and blind boxes reaching sales of 100,000 sets [1] Box Office Performance - The film's box office reached 440 million yuan after one month, surpassing initial expectations [1] - Audience attendance was recorded at 12.2 million [1] - The film maintained a high rating of 8.7 on Douban [1] Merchandise and Marketing - Nationwide flash stores have been established, contributing to the film's popularity [1] - Limited edition merchandise, including ticket stubs, cards, and T-shirts, sold out rapidly [1] - The blind box sales reached 100,000 sets, indicating strong consumer interest [1]