Hua Xia Shi Bao·2025-08-18 08:32Core Viewpoint - The article highlights the transformation of the domestic barley industry in China, driven by China Resources Beer’s "National Barley Revitalization" project, which aims to reduce reliance on imported barley and enhance the quality and production of domestic barley for the brewing industry [2][3][4]. Group 1: Industry Transformation - The "National Barley Revitalization" strategy initiated by China Resources Beer in 2021 has led to significant changes in the domestic barley landscape, moving from a reliance on nearly 90% imported barley to a growing domestic production [2][3]. - The project has resulted in a notable increase in the planting area of domestic barley, driven by an order-based agricultural model and collaborative efforts among industry peers [3][4]. - The quality of domestic barley has improved significantly, addressing previous issues such as high protein content and inconsistent quality, which hindered its use in brewing [7][8]. Group 2: Economic and Social Impact - The initiative aligns with national goals for rural revitalization, contributing to farmer income and promoting sustainable agricultural practices [6][9]. - The establishment of standardized planting bases covering over 16,000 acres has been a key achievement, enhancing the quality of domestic barley and supporting the overall development of the beer industry [10][11]. - The launch of the "ESG China National Barley Practice Base" signifies a commitment to integrating ESG principles with agricultural modernization, providing a model for industry development [9][10]. Group 3: Future Outlook - China Resources Beer plans to maintain a stable procurement ratio of around 10% for domestic barley, with expectations for gradual increases as quality continues to improve [8]. - The company emphasizes the importance of domestic barley as a reliable alternative to imported barley, especially in light of global supply chain uncertainties [6][8]. - The successful launch of high-end products like "Keng Fourteen," made entirely from domestic barley, challenges the perception that domestic barley cannot produce quality beer, marking a significant milestone for the industry [7][8].