Core Viewpoint - Haitong International's report indicates that China Literature Group (00772) achieved a revenue of 3.2 billion RMB in the first half of the year, exceeding market expectations by 1.5% [1] Financial Performance - Online reading and IP business revenues reached 2 billion RMB and 1.2 billion RMB respectively, both slightly above expectations [1] - Adjusted net profit margin stood at 15.9%, surpassing market expectations by 5 percentage points [1] Growth Prospects - The company is well-positioned to capitalize on the rise of the IP industry, with expectations for steady growth in TV drama IP, IP derivative products, and short drama businesses [1] - New Classics Media is anticipated to contribute more in the second half of the year [1] Revenue Forecast - The forecast for total revenue in the second half and for the full year is set at 4 billion RMB and 7.2 billion RMB respectively [1] - The rating is maintained at "outperform" with a target price raised to 38 HKD [1]
海通国际：维持阅文集团(00772)“跑赢大市”评级 目标价升至38港元