DouYu(US:DOYU) Ge Long Hui·2025-08-18 09:09Core Viewpoint - Douyu's Q2 2025 financial report shows steady revenue growth and a significant improvement in profitability, driven by diversified income sources and effective cost management [1][3]. Financial Performance - Total revenue for Q2 2025 reached 1.054 billion yuan, a steady increase compared to the same period last year - Gross profit was 142 million yuan, representing a year-on-year growth of 68.5% - Gross margin improved to 13.5% - Net profit for the quarter was 37.83 million yuan, with an adjusted net profit of 25.28 million yuan [1][3]. Revenue Diversification - Innovative business, advertising, and other income accounted for 45.2% of total revenue, up from 23.4% year-on-year - Innovative business and advertising revenue reached 476 million yuan, a year-on-year increase of 96.8%, marking ten consecutive quarters of growth [1][3]. User Engagement and Growth - The platform's mobile MAU (Monthly Active Users) was 36.4 million, with 2.8 million paying users and an average ARPPU (Average Revenue Per Paying User) of 255 yuan - The company focuses on high-value user segments, enhancing user payment willingness through exclusive esports content and innovative interactive features [3]. Innovation and Content Strategy - Douyu has strengthened its esports event matrix, covering major tournaments and launching unique self-produced events to enhance user engagement - The platform continues to improve its compliance and governance, banning numerous accounts and live streams to maintain a healthy content environment [4]. Future Outlook - The company plans to continue its strategic initiatives to navigate the complex and changing live streaming market landscape in the second half of the year [5][6].