徕芬CEO下场怒怼前员工始末：离职原因双方说法不一，500万“分手费”、5%股权与50万商单成争议焦点

Core Viewpoint - The recent conflict between LeiFen CEO Ye Hongxin and former employee Pan Jian highlights internal disputes over equity and business practices, reflecting broader challenges in the personal care small appliance market [2][3][4]. Group 1: Company Dispute - Ye Hongxin publicly criticized Pan Jian, a former brand director, for alleged unethical behavior and questioned the integrity of third-party evaluation teams [3][4]. - Pan Jian claims he was promised equity in the company, which was later diluted, leading to disputes over a supposed 5% and additional 2% equity stake [7][8]. - The conflict escalated with accusations of Pan Jian colluding with internal employees and competing against LeiFen's products after his departure [4][5]. Group 2: Market Context - The personal care small appliance market is experiencing a downturn, with a reported 0.3% decrease in retail sales for products like electric toothbrushes and hair dryers, totaling 11.97 billion yuan [9]. - Projections for 2024 indicate a significant decline in the electric shaver market, with expected retail sales of 8.6 billion yuan, down 8.1% year-on-year, and a volume drop of 9.5% [10]. - Leading companies in the sector, such as Feike Electric, are also facing challenges, with a reported revenue decline of 18.03% and a net profit drop of 55.1% [10].