奇瑞iCAR人事换防：李东春出任副总 助力品牌突围

Group 1 - iCAR brand, under Chery Group, has appointed Li Dongchun as the new vice president, indicating a significant personnel change within the company [2] - iCAR, established in April 2023, has quickly become a key player in Chery's new energy sector, achieving cumulative sales of 51,076 units from January to July 2025, representing a year-on-year growth of 51.1% [2] - The brand faced challenges early on, including team instability and the departure of key founding members before the launch of its first model, iCAR 03 [2] Group 2 - In November 2023, Zhang Hongyu took over Chery New Energy and led the launch of iCAR 03, while also bringing in Su Jun from Zhimi Technology as the Chief Product Officer [2] - Su Jun's leadership resulted in the iCAR V23 pre-sale at the 2024 Guangzhou Auto Show, achieving over 31,000 orders in just 8 hours, with the topic generating over 1 billion views [2] - Following Zhang Hongyu's departure in February 2025, Su Jun was promoted to General Manager of the iCAR brand division, emphasizing the need for a strong marketing system and channel capabilities [3] Group 3 - Li Dongchun, with extensive experience in Chery's marketing and sales, is tasked with enhancing iCAR's marketing strategy, particularly as the brand targets a younger, electric vehicle audience [3][4] - The transition from traditional fuel vehicle users to new energy consumers presents unique challenges for Li Dongchun, requiring him to adapt quickly to meet the brand's marketing and product needs [4]