看贺兰山下酒文旅小镇如何“酿”出消费新活力

Core Insights - The Turandot Wine Town in Ningxia has become a significant driver of regional consumption and tourism through its innovative "industry + cultural tourism" model, winning seven international wine awards [1] - The town features a total investment of approximately 2.5 billion yuan and spans 3,303 acres, focusing on immersive luxury experiences [2] - The integration of digital planting technologies and aesthetic vineyard designs enhances visitor engagement and satisfaction [5] New Scene - The Turandot Wine Town offers a unique "immersive wild luxury vacation experience" with the first project being the Yin Chuan Anmo Wild Luxury Hotel, featuring 176 rooms connected to vast vineyards [2] - Guests can participate in grape picking and exclusive wine tasting courses, enjoying the natural beauty of the Helan Mountain at night [2] - Facilities include an 18-meter high wine art space and an indoor infinity pool, enhancing the connection with nature [2] New Business Model - The town has established a closed-loop ecological system through the integration of primary, secondary, and tertiary industries, promoting a circular economy [6] - Waste materials from grapevines are transformed into unique art pieces, and wellness experiences like wine SPAs extend the value of wine beyond taste [6] - The town has hosted over 20 industry seminars and plans to attract more than 15,000 sports enthusiasts annually through new projects, creating 80-100 jobs [6] New Mode - The Turandot Wine Town has shifted from a traditional sightseeing model to a participatory platform, offering customizable products like personalized wine labels [9] - Limited edition products are expected to see a 40% increase in sales by 2025, driven by social media engagement and a 50% increase in visitor check-in rates [9] - The second phase of the project, with an investment of approximately 120 million yuan, is set to begin operations in October 2025, projected to boost overall tourism revenue in Helan County by 15% [9] Future Outlook - The Turandot Wine Town aims to continue its development with a focus on sustainable practices and enhancing Ningxia's unique wine brand on an international scale [12]