Workflow
潘多拉拟大规模关店、裁员
2 1 Shi Ji Jing Ji Bao Dao·2025-08-18 10:30

Group 1 - Pandora A/S plans to double its store closures in China from 50 to 100 locations, alongside significant layoffs in the region [2] - The company's sales in China have significantly declined, with Q1 2025 sales at 96 million Danish kroner, down 11% from 2023, and Q2 comparable sales dropping 15% [2] - The revenue share of Pandora in China has decreased from 9% in 2019 to 1% in 2025, leading to rumors of a potential exit from the Chinese market [2] Group 2 - The decline of Pandora in China is attributed to changing consumer preferences, with younger consumers prioritizing value retention in their purchasing decisions [3] - Local brands like Lao Pu Gold are gaining popularity due to their perceived value and collectible nature [3] - The materials used by Pandora, such as 925 silver and artificial gemstones, are no longer appealing to a significant portion of young Chinese consumers [4] Group 3 - Despite challenges in China, Pandora's overall global revenue is growing, particularly in the U.S. market, with Q2 revenue reaching 7.075 billion Danish kroner, up from 6.771 billion Danish kroner year-on-year [5] - The company's operating profit for Q2 was 1.287 billion Danish kroner, slightly down from 1.338 billion Danish kroner in the previous year [5] - The growth in the U.S. market is largely driven by strong consumer demand, especially during the Mother's Day period [5]