“东吴痛城”启示录：王者荣耀×苏州，解锁“游戏+城市+文化”的文旅新范式

Core Insights - The collaboration between Suzhou's cultural tourism and the game "Honor of Kings" has successfully attracted players to explore the city, enhancing their engagement with both the game and local culture [1][3][4] - The integration of historical elements and modern gaming has created a unique experience that resonates with younger audiences, transforming traditional tourism into an interactive and immersive adventure [3][8][9] Group 1: Cultural and Historical Integration - The event highlights the historical significance of Suzhou during the Three Kingdoms period, showcasing its economic and cultural prosperity, which is creatively expressed through the game [2][4] - "Honor of Kings" incorporates traditional cultural elements, such as Suzhou embroidery, into its game design, allowing players to connect with the city's heritage [2][5] Group 2: Economic Impact - During the summer event, Suzhou's theme parks and attractions experienced significant increases in visitor numbers and revenue, with Suzhou Amusement Park seeing a 14% increase in foot traffic and a 19.8% rise in revenue [5] - The collaboration has transformed linear tourism into a more comprehensive exploration of the city, enhancing the overall consumer experience and creating diverse engagement points [5][7] Group 3: Industry Trends - The partnership between gaming and cultural tourism reflects a growing trend where digital technology enhances traditional tourism, catering to consumer preferences for personalized and immersive experiences [4][8] - The event serves as a model for future collaborations, demonstrating how gaming can enrich cultural experiences and stimulate local economies [7][9] Group 4: User Engagement and Experience - Players reported a strong sense of immersion and engagement during the event, as they interacted with familiar game characters in real-world settings, creating a unique blend of digital and physical experiences [3][6] - The integration of game elements into everyday life has allowed players to experience the cultural richness of Suzhou in a novel way, enhancing their emotional connection to both the game and the city [6][9]