宗馥莉“夺权”扳回一局，娃哈哈天猫店“换马甲”

Core Viewpoint - The ongoing inheritance dispute within Wahaha Group, led by its new leader Zong Fuli, is intensifying, impacting the company's operations and market presence [2][3][4]. Group 1: Inheritance Dispute - Zong Fuli is engaged in a legal battle with her half-siblings over inheritance issues, which includes a significant dispute regarding the management of an $1.8 billion net asset in a HSBC bank account [4][5]. - The Hong Kong High Court has issued a temporary injunction preventing Zong Fuli from withdrawing or transferring any assets from the HSBC account until a final ruling is made by the courts in Zhejiang [4][5][6]. Group 2: Brand and Market Strategy - The Wahaha flagship store on Tmall has undergone a name change to "Tongyuan Kang Food Specialty Store," which has since become unsearchable, while a new Wahaha flagship store has emerged under Zong Fuli's control [3][4]. - This rebranding effort is seen as a strategic move by Zong Fuli to consolidate control over the brand and distance it from her half-siblings, aiming to unify pricing and brand image in the long term [4][6]. Group 3: Operational Changes - Zong Fuli is reinforcing her control over Wahaha by investing in new production facilities, such as a 1 billion yuan beverage production base in Xi'an, which will include multiple production lines for various beverage types [5][6]. - The company has also closed several underperforming factories, primarily those associated with her half-siblings, to streamline operations and enhance market responsiveness [5][6]. Group 4: Market Challenges - The beverage market is becoming increasingly competitive, and Zong Fuli faces the dual challenge of internal family disputes and external market pressures [7]. - Analysts suggest that Zong Fuli's recent strategic moves are aimed at transforming Wahaha into a more modern and efficient enterprise, addressing issues such as brand aging and the lack of standout products [7].