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新茶饮出海发力美国市场,茶百道北美首店落地纽约
Bei Ke Cai Jing·2025-08-18 11:44

Group 1 - The new tea beverage company Cha Bai Dao is set to open its first store in North America in Flushing, Queens, New York, which is the largest Chinese community in the U.S. [1] - Cha Bai Dao has accelerated its international expansion this year, having entered the Singapore market in July with a successful launch, and opened its first store in Paris in May [1] - The CEO of Cha Bai Dao expressed the goal of introducing fresh tea products to global consumers and showcasing the potential of Chinese tea beverages [1] Group 2 - The new tea beverage industry is increasingly focusing on international markets, with the U.S. emerging as a key target after initial expansions in Southeast Asia [2] - The company Ning Ji decided to enter the U.S. market due to its favorable population, consumer spending power, and mature business environment, contrasting with the lower price levels and regulatory differences in Southeast Asia [2] - The company Heytea has rapidly expanded in the U.S., growing from 2 to over 30 stores within a year, making it the fastest-growing new tea brand in the country [2] - Heytea's total overseas store count has surpassed 100, with a growth of over 6 times in the past year [2] - The new tea brand Ba Wang Cha Ji opened its first U.S. store on May 9 in a popular shopping mall in Los Angeles, near Beverly Hills and West Los Angeles [2]