Yanghe(SZ:002304) Zheng Quan Zhi Xing·2025-08-18 11:55Core Viewpoint - Yanghe is focusing on consumer needs and product quality during the industry's adjustment period, as emphasized by its chairman Gu Yu, who states that "consumer-centric" decision-making is the guiding principle for the company [1][2]. Group 1: Strategic Focus - Yanghe is committed to a strategy of "four focuses": focusing on leading brands, mid-range and sub-high-end price segments, provincial and external high-ground markets, and the core white liquor business, which helps the company build resilience amid market challenges [2]. - The company views quality as its lifeline, ensuring rigorous standards in raw material selection, traditional brewing processes, and meticulous aging and blending to enhance consumer drinking experiences [2]. Group 2: Product Performance - The seventh generation of Hai Zhi Lan, a classic product with over 100 million bottles sold annually, has been relaunched and is receiving positive consumer feedback for its smooth taste and complex aroma profile, making it a market favorite in the hundred-yuan price range [2][3]. - The Gao Xian Light Bottle Wine, priced between 50-80 yuan, has quickly become popular, selling out online and being highly sought after in physical stores, demonstrating Yanghe's ability to meet consumer demand effectively [3]. Group 3: Innovation and Consumer Engagement - Yanghe is committed to innovation in product, marketing, and digital fields, which strengthens its competitive edge by continuously adapting to consumer needs [4]. - The company is enhancing user engagement through its "Dream Gathering" high-end membership platform and interactive marketing strategies, such as "scan to redeem" promotions, to connect with consumers in various settings [4]. Group 4: Industry Positioning - As the white liquor industry faces significant adjustments, Yanghe's clear and determined approach is to maintain quality, embrace innovation, and demonstrate strategic resilience, which positions the company favorably for future growth [6].