INLY(SH:603598) Zheng Quan Zhi Xing·2025-08-18 12:09Fundraising Plan - The company plans to raise a total of up to 470 million yuan through a private placement of A-shares, with a net amount intended for investment in specific projects [1][2] - The total estimated investment for the projects is 572.76 million yuan, with the company covering any shortfall through self-funding [2] Global Social Marketing Cloud Project - The company intends to build a Global Social Marketing Cloud project in Hangzhou, aiming to serve global clients across multiple social media platforms [3][4] - The project will leverage AI data analysis capabilities to automate workflows, enhance marketing efficiency, and provide comprehensive marketing consulting solutions [3][4] - The marketing cloud will offer features such as automated marketing strategy generation, intelligent influencer selection, and real-time performance tracking [6][7] Economic Benefits and Market Demand - The project is expected to yield an internal rate of return of 12.19% and a payback period of 6.47 years, indicating good economic viability [8] - The global marketing industry is projected to reach a market size of 8.94 trillion yuan by 2024, with a compound annual growth rate of 12.3% over the next five years [9][10] Internationalization Strategy - The company is aligning with national policies encouraging globalization, aiming to enhance its international marketing capabilities and expand its client base [10][11] - The company has established a presence in key international markets, including London and New York, and has built a network of over 100 countries for influencer marketing [10][11] Content Creation Cloud Project - The company plans to develop a Content Creation Cloud project to enhance its content innovation capabilities, utilizing AI to streamline the content production process [17][20] - The project will include features for multi-modal content generation and will serve as an AI tool to empower employees in creative tasks [17][20] Working Capital Supplement - The company intends to use part of the raised funds, totaling 140 million yuan, to supplement working capital, which is crucial for meeting operational demands and expanding its client base [28][29] - Adequate working capital will help the company manage accounts receivable effectively and reduce financial risks [28][29]