INLY(SH:603598) Zheng Quan Zhi Xing·2025-08-18 12:11Core Viewpoint - The company plans to issue A-shares to specific investors to raise up to 470 million RMB, aimed at enhancing capital strength and supporting strategic development, particularly in global social marketing and content creation projects [1][9][10]. Group 1: Background and Purpose of the Stock Issuance - The issuance is driven by the increasing demand for overseas brand building and marketing as Chinese companies transition from "product output" to "brand output" in their international expansion efforts [2][3]. - The global marketing industry is projected to reach 8.94 trillion RMB by 2024, with a growth rate of 9.5% over the next five years, indicating significant opportunities for Chinese marketing service providers [5][6]. Group 2: Use of Proceeds - The raised funds will be allocated to the "Global Social Marketing Cloud Project," "Content Creation Cloud Project," and to supplement working capital, which will improve the company's capital structure and reduce financial risks [1][7][9]. - The "Global Social Marketing Cloud Project" aims to enhance brand image and operational capabilities for clients through localized operations and cross-cultural narratives [7][8]. Group 3: Market Trends and Technological Integration - The integration of AI technologies is reshaping the marketing landscape, enhancing efficiency and effectiveness in advertising strategies, and allowing for more precise targeting and audience segmentation [4][5][6]. - The company has established a presence in major international markets, including Hong Kong, London, and New York, and has developed a comprehensive marketing service network across various social media platforms [6][7]. Group 4: Financial Implications and Shareholder Impact - The issuance is expected to increase the total assets and net assets of the company, although it may dilute immediate returns for existing shareholders [19][20]. - The company has outlined measures to mitigate the impact of share dilution on immediate returns, including improving operational efficiency and enhancing governance [22][23]. Group 5: Compliance and Fairness of the Issuance - The stock issuance plan has been reviewed and approved by the company's board, ensuring compliance with relevant laws and regulations, and is set to be presented for shareholder approval [17][18]. - The selection of specific investors for the issuance is deemed appropriate, aligning with regulatory requirements and ensuring that the investors possess adequate risk awareness and financial capability [11][12].