以“体育力”提振“消费力” “赛事+文旅”激活多元化消费潜力

Core Viewpoint - The Jiangxi Province Urban Football Super League ("Gan Chao") has successfully completed its first phase, attracting significant participation and boosting local tourism and consumption [1][8]. Group 1: Participation and Attendance - The first round of "Gan Chao" attracted over 200 million participants, with more than 100 million viewers watching the matches via live broadcasts [1]. - The sixth round match between Nanchang and Jingdezhen drew a crowd of 13,687 attendees, showcasing the event's popularity [5][3]. Group 2: Economic Impact - Hotel occupancy rates in Ji'an reached an average of 85%, a 40 percentage point increase compared to pre-event levels [7]. - The overall revenue of the restaurant industry increased by 55% year-on-year, with nighttime dining accounting for over 70% of this growth [7]. Group 3: Local Initiatives and Promotions - Various local governments have introduced promotional policies linked to "Gan Chao" tickets, offering discounts on attractions, hotel stays, dining, and public transport [9][14]. - In Jingdezhen, discounts of 40-70% on hotel accommodations are available for fans, along with free pottery experiences in designated areas [12]. - Ji'an has created special benefits for spectators, including discounted entry to scenic spots and promotional dining offers, enhancing the overall visitor experience [14].