HISENSE H.A.(SZ:000921) Zheng Quan Ri Bao·2025-08-18 13:38Core Insights - The automatic ice-making function is evolving from a high-end feature to a standard configuration in mid-to-high-end refrigerators, driven by the rising "ice culture" in consumer trends [1][2] - Rongsheng brand refrigerator has received the industry's first technical certification for automatic ice-making, marking a significant step towards standardization in the refrigerator industry [1][3] - The certification addresses long-standing issues such as low ice-making efficiency and hygiene concerns, providing a framework for improved consumer experience and industry standards [1][2][3] Industry Trends - The demand for ice has become a new necessity in family life, with applications expanding from beverages to food preservation and creative cooking [2] - 90% of consumers are willing to pay a premium for refrigerators with automatic ice-making capabilities, leading to a significant increase in sales of such products [2] - Despite market growth, there are notable gaps in user experience, with some products taking over 80 minutes to produce ice, highlighting the need for improved efficiency [2][3] Technological Advancements - Rongsheng has developed a comprehensive clean system to address hygiene concerns, utilizing high antibacterial materials and advanced AI technology [3] - The company has achieved a new level of ice-making efficiency, completing a cycle in 60 minutes under rapid mode, which enhances user satisfaction [3] - The technical certification sets a new benchmark for the industry, indicating a shift towards differentiated competition and the potential for automatic ice-making to become a new value driver in the refrigerator market [3]