Yanghe(SZ:002304) Zheng Quan Shi Bao Wang·2025-08-18 13:55Group 1: Industry Overview - The liquor industry is experiencing continued pressure in 2023, with intensified competition and a trend towards industry concentration and differentiation [1] - The core consumer group for liquor is undergoing generational shifts, impacting consumption demands and preferences [1] Group 2: Company Performance - Yanghe Co., Ltd. reported a revenue of 14.796 billion yuan for the first half of 2023, a year-on-year decline of 35.32%, and a net profit of 4.344 billion yuan, down 45.34% year-on-year [1] - The decline in revenue is attributed to the overall market conditions affecting liquor sales, leading to reduced sales volume and income [1] Group 3: Strategic Initiatives - Yanghe is focusing on product structure optimization, market expansion, and innovative marketing strategies to enhance competitive capabilities [1] - The company has launched the Yanghe Daqu Gao Xian light bottle liquor, emphasizing high quality and cost-effectiveness, and has formed a strategic partnership with JD.com for supply chain optimization and digital marketing [2] - Yanghe's proactive approach to controlling shipment pace aims to protect channel stability and ensure reasonable profit margins for distributors [2][3]