Bei Ke Cai Jing·2025-08-18 14:41Core Insights - The "City Knight Orange Plan" was launched by Alibaba and Ant Group, covering 22 brands to support delivery riders with better incentives and protections [1][2] - The initiative aims to enhance the welfare and development of riders, recognizing their contributions to urban life [1][3] Group 1: Program Overview - The "City Knight Orange Plan" will reward riders for acts of kindness and provide support for families in crisis, including educational funding and medical assistance [2] - A dedicated team will manage the program, ensuring support is available regardless of the platform or city [2] Group 2: Previous Investments - Prior to the Orange Plan, Ele.me invested over 20 million yuan to assist over 600 families of seriously ill riders and provided educational support to more than 400 riders and their children [3] - The company established the "Community Knight" incentive system, encouraging over 430,000 acts of public service annually [3] Group 3: Industry Impact - The collaboration between Alibaba and Ant Group reinforces the essential role of delivery riders in urban service sectors, aiming to create a professional environment that is secure, progressive, and dignified for riders [3]