2 1 Shi Ji Jing Ji Bao Dao·2025-08-18 15:09Core Insights - The article discusses the competitive dynamics between Geely and BYD in the Chinese electric vehicle market, highlighting Geely's recent resurgence in the new energy vehicle segment, with a penetration rate of 51.5% and total sales of 1.409 million vehicles in the first half of the year, compared to BYD's 2.146 million vehicles [1][2][20] - Geely's CEO expressed confidence in closing the market share gap with BYD, which currently stands at 4 percentage points, down from 8 percentage points last year [1][2] - The rapid growth of Geely's Galaxy brand, which achieved sales of 643,000 vehicles in the first seven months of the year, is a significant factor in this turnaround, with a year-on-year increase of 556% [1][2] Geely's Strategy and Market Position - Geely's strategy involves closely mirroring BYD's successful approaches, including pricing and technology, with the Galaxy brand's EM-i hybrid system directly competing with BYD's DM-i system [2][5] - The company has shifted from a multi-gear hybrid system to a single-gear system to reduce costs and improve efficiency, which has allowed for better price positioning against BYD [5][6] - Geely's R&D investment has been optimized, with a total of 8.6% reduction in spending compared to the previous year, allowing for more efficient use of resources [6][20] Product Offerings and Market Segmentation - Geely's Galaxy brand focuses on the 50,000 to 150,000 yuan price range, with models like the Galaxy L6, L7, and E5 targeting direct competition with BYD's offerings [6][11] - The company aims to capture the 100,000 yuan market segment by addressing consumer pain points and enhancing product features, as seen in the Galaxy A7's competitive specifications [15][21] - Geely's approach includes a dual-channel sales strategy, with plans to expand its dealer network significantly by 2025 [19][20] Future Outlook and Challenges - Geely aims to achieve a 30% increase in overseas sales in the second half of the year, with a focus on expanding its presence in international markets [20][21] - The company faces challenges in balancing volume and profitability, particularly in the mid-to-high-end market, where the Galaxy E8 has underperformed [17][21] - Geely's future success will depend on its ability to innovate and differentiate itself from competitors like BYD while maintaining cost efficiency and market responsiveness [18][21]