网红主播辛巴直播宣布退出行业

Core Viewpoint - Kuaishou streamer Xinba announced his withdrawal from the live streaming industry due to controversies surrounding his brand "Mian Mima" sanitary napkins, which were found to contain high levels of the carcinogen thiourea [1][3]. Group 1: Company Background - Xinba, whose real name is Xin Youzhi, was born in 1990 and is a prominent online streamer and singer. He founded the sanitary napkin brand "Mian Mima" in 2017 and established Xin Xuan Group [3][4]. - The brand "Mian Mima" was marketed as a product personally developed by Xinba and has been sold through various channels since its inception [3]. Group 2: Product Controversies - "Mian Mima" sanitary napkins were reported to contain thiourea at levels as high as 16,653 μg/g, raising serious health concerns [3]. - Multiple users of "Mian Mima" sanitary napkins have reported serious health issues, including cancer diagnoses, which have intensified scrutiny on the product [2][3]. - Xinba's team has faced criticism for various product quality issues over the years, including allegations of misleading marketing and substandard products [3]. Group 3: Industry Impact - Xinba's sales reached 2.1 billion during the 2019 Double Eleven shopping festival, establishing him as a leading figure in the live e-commerce sector [4]. - Following the controversies, Xinba's personal live streaming account on Kuaishou was permanently banned, although it was later reinstated [4].