Core Insights - The influencer marketing market in Thailand is experiencing significant growth, with a 46% increase in sales in the first half of 2025, particularly through the "Publisher Services" model [1] Group 1: Market Performance - The three leading sectors contributing to the revenue of Publisher Services, which accounted for 62.48% of total revenue, are: 1. Food and Beverage: 30.47% share with over 100 transactions, primarily driven by "instant purchase" options, including delivery and in-store visits [1] 2. Retail and Lifestyle: 19.84% share, attracting Gen Z and young professionals through "authentic experiences" [1] 3. Beauty and Health: 12.17% share, focusing on "real experience reviews" to build high trust [1] Group 2: Marketing Strategy - Influencer marketing is shifting from merely seeking "exposure" to driving "behavior," especially in the food, retail, and beauty sectors, enabling brands to efficiently convert interactions into sales through precise strategies and measurable systems [1]
泰网红市场进入高效转化时代 上半年销售额劲增46%
Shang Wu Bu Wang Zhan·2025-08-18 17:10