用真诚换取信任 用信任赢得市场——胖东来商贸集团董事长于东来访谈（与企业家谈“新”）

Core Viewpoint - The success of the company, Pang Donglai, is attributed to its focus on high-quality development and service quality, emphasizing the importance of valuing people and building trust with customers [1][2][3]. Employee and Management - The company believes that treating employees well leads to a positive cycle where employees treat customers well, which in turn benefits society [3]. - Pang Donglai's business model is not easily replicable as it is based on a deep understanding of its unique environment, culture, and team [4]. - The company prioritizes employee empowerment and training, allowing frontline staff to respond quickly to customer needs [9]. Business Philosophy - Pang Donglai emphasizes quality over scale, choosing to close profitable stores that do not align with its operational philosophy [7][8]. - The company maintains a strict focus on product quality and customer experience, rejecting short-term profit strategies that compromise these values [6]. - The commitment to integrity and customer trust is seen as a long-term business strategy, with policies like "no-reason return" enhancing its reputation [9]. Market Position and Strategy - The company does not aim to become a nationwide chain but rather focuses on sustainable and quality-driven growth within its existing market [8]. - Pang Donglai believes that the current economic challenges are not indicative of a broader decline, but rather a reflection of product and service quality [10]. - The company recognizes the importance of a supportive business environment and government assistance in fostering growth [11]. Entrepreneurial Spirit - The company advocates for the role of private enterprises in driving economic development and emphasizes the need for entrepreneurs to contribute positively to society [12][13].