3 6 Ke·2025-08-19 00:06Core Insights - The arrival of the Li Auto i8 marks a new phase of comprehensive adjustments for Li Auto, including rapid price changes and internal restructuring to enhance sales and service systems [1][3][4]. Sales and Service Adjustments - Li Auto has made significant changes to its sales and service structure, including the dissolution of the "Five Major Battle Zones" established in March, transitioning to direct management from headquarters over 23 regions [3][4]. - The recent adjustments are seen as necessary steps for Li Auto to better position itself in the pure electric vehicle market, reflecting a core drive for growth [3][4][5]. Pricing Strategy - The Li Auto i8 was initially priced between 321,800 to 369,800 yuan, but was quickly adjusted to a unified price of 339,800 yuan within a week of its launch, with an optional entertainment package priced at 10,000 yuan [9][10]. - This price adjustment aims to simplify the product offering and better meet consumer demand, although it required significant supply chain negotiations [11][15]. Market Positioning - The company is navigating the dual product strategy of "pure electric + range extender," with the i8 being a critical model in this transition [9][25]. - The adjustments in pricing and sales strategy are intended to minimize the migration cost for existing range extender users to the new pure electric offerings [23][24]. Organizational Changes - The merger of the sales and service group with the R&D and supply group into a new "Smart Vehicle Group" aims to enhance collaboration across departments and improve overall operational efficiency [6][8]. - The restructuring is part of a broader strategy to eliminate departmental silos and prepare for the sales launch of the i8 [8][26]. Future Outlook - The adjustments made in August are viewed as preparatory steps for the upcoming Li Auto i6, indicating a forward-looking approach to product launches [18][26]. - The company recognizes the challenges ahead in the pure electric market and is committed to continuous improvement and adaptation [25][28].