Hu Xiu·2025-08-19 00:28Core Viewpoint - The recent discussions about the potential cancellation of executive lounges in Hilton Garden Inn hotels reflect a broader trend in the hotel industry, where many mid-range international hotel brands are reevaluating their service offerings in response to changing market conditions and cost pressures [1][10][17]. Group 1: Changes in Executive Lounge Offerings - There are reports that some Hilton Garden Inn hotels have received notifications allowing for the cancellation of executive lounges, with alternative services provided in public areas like the lobby bar [1][2][5]. - New Hilton Garden Inn hotels have been opening without executive lounge services, indicating a shift in operational standards [3][4]. - The trend of removing executive lounges is not unique to Hilton, as Marriott has also permanently closed executive lounges in several of its hotels [11][13][14]. Group 2: Market Dynamics and Brand Positioning - The perception that mid-to-high-end international hotels must include executive lounges has been prevalent, but this is changing as economic conditions shift [18][22]. - The previous strategy of "over-provisioning" amenities to attract customers is becoming unsustainable in a down market, leading to the removal of executive lounges as a cost-saving measure [20][21][23]. - Brands like Hilton Garden Inn and Marriott are reassessing their positioning, with some properties upgrading to full Hilton branding to better align with market expectations [39][40]. Group 3: Customer Experience and Brand Strategy - The experience of executive lounges has diminished, with complaints about the quality of offerings, leading to a perception that they are no longer valuable [15][16][30]. - The shift away from executive lounges may also reflect a broader strategy to streamline operations and reduce costs, particularly as hotel owners face financial pressures [34][36]. - The future of executive lounges in mid-range hotels appears uncertain, with a likelihood of their continued existence in high-end hotels but a decline in mid-range offerings [51].