Core Viewpoint - Kuaishou streamer Xinba announced his retirement from the live streaming industry due to severe health issues, specifically lung problems, after years of intense work and public scrutiny [1][5][6]. Group 1: Xinba's Retirement Announcement - Xinba stated that he can no longer bear the responsibilities of live streaming and has transferred his account with 100 million followers to his company [1]. - His wife, Chu Ruixue, will take over the management of Xinxuan Group, and Xinba will no longer participate in company operations [1][6]. Group 2: Background and Achievements - Xinba, born in 1990, began his live streaming career in 2016 and became a leading figure in the e-commerce sector, achieving sales of 2.1 billion during the 2019 Double Eleven shopping festival [3][6]. - Xinxuan Group, founded by Xinba, has a unique business model focusing on supply chain management, influencer incubation, and digital commerce, generating an annual sales revenue of 50 billion in 2023 [6]. Group 3: Controversies and Challenges - Xinba's career has been marred by multiple controversies, including a civil lawsuit related to a product issue that demanded over 797 million in compensation [6]. - His account faced multiple bans due to violations of community standards, yet Xinxuan Group maintained significant influence on the Kuaishou platform, with six of the top ten live streamers in 2023 being Xinxuan influencers [6]. Group 4: Product Issues and Public Response - The brand "Mianmima," created by Xinba, faced serious allegations regarding product safety, with reports linking it to cancer cases, although the company has claimed that the products are safe [8][10][11]. - Despite the controversies, Xinba's influence remains strong, as evidenced by the performance of his trainees, particularly the streamer "Egg," who has also achieved significant sales figures [6].
“出现严重疾病”！辛巴含泪退网 直播帝国交妻执掌 致癌风波未了却终场未提“棉密码”
Hua Xia Shi Bao·2025-08-19 00:53