Group 1 - China Evergrande announced its delisting on August 25, marking the end of its 16-year presence in the capital market [1] - The company has had profound lessons and impacts on the Chinese real estate industry, with its consumer segment, particularly Evergrande Spring, managing to escape the fallout [2] - Evergrande Spring became a notable marketing case in the fast-moving consumer goods sector after its debut during the AFC Champions League final 12 years ago [3] Group 2 - The ambitious sales targets for Evergrande Spring included reaching 10 billion yuan in sales by 2014 and 30 billion yuan by 2016, with a long-term goal of 15 million tons in sales over ten years [4] - Despite the initial hype, Evergrande Spring faced significant challenges, achieving only 1.09 billion yuan in sales in 2014, which was about 10% of its annual target, and incurring a loss of 2.37 billion yuan [11] - The company struggled with a high-end market positioning, as the bottled water sector was dominated by lower-priced products, leading to a price reduction in 2015 [16] Group 3 - Evergrande's consumer business, including Evergrande Spring, was sold off in 2016 for 2.7 billion yuan, with the bottled water business sold for 1.8 billion yuan [16] - After the sale, Evergrande Spring was rebranded under the control of the Cuilin Group, distancing itself from Evergrande [20] - The Cuilin Group, which took over Evergrande Spring, has diversified interests in various sectors, including bottled water and grain [21]
恒大系崩溃，恒大冰泉没有