1—7月份，社会消费品零售总额超28.4万亿元，增长4.8%——提振消费政策持续显效

Group 1: Overall Consumption Trends - In the first seven months, the total retail sales of consumer goods reached 28,423.8 billion yuan, growing by 4.8% year-on-year; in July alone, the retail sales totaled 3,878 billion yuan, with a year-on-year growth of 3.7% [1] - The consumption market maintained a stable development trend, with basic living and upgraded goods showing positive sales momentum, and new consumption vitality enhancing, particularly in online consumption [1][2] Group 2: Service Consumption Growth - The service consumption market experienced rapid growth, with service retail sales increasing by 5.2% year-on-year in the first seven months, outpacing the growth rate of goods retail sales by 0.3 percentage points [2] - Urban consumption retail sales in July reached 33,620 billion yuan, growing by 3.6%, while rural consumption retail sales were 5,160 billion yuan, with a growth of 3.9% [2] Group 3: Upgrading Consumption and Policy Impact - The "old-for-new" policy continued to show effectiveness, with retail sales of household appliances and audio-visual equipment increasing by 28.7% year-on-year in July, and furniture sales growing by 20.6% [4][5] - Over 70% of retail categories in large-scale units saw sales growth, with significant increases in sports and entertainment goods (13.7%), gold and jewelry (8.2%), and daily necessities (8.2%) [4] Group 4: Online and Physical Retail Dynamics - Online retail sales reached 86,835 billion yuan in the first seven months, growing by 9.2% year-on-year, with physical goods online retail sales at 70,790 billion yuan, a growth of 6.3% [6] - The retail sales of physical stores in large-scale units increased by 4.2% year-on-year, with warehouse membership stores seeing growth rates exceeding 30% [7]