产业观察：践行ESG理念 体育用品行业实现新发展

Group 1 - The Chinese sports goods industry is achieving breakthroughs in sustainable development driven by policies, technological innovation, and industry collaboration under the "dual carbon" goals [1] - The total output of domestic sports goods manufacturing and sales surpassed 2 trillion yuan in 2023, with an increasing proportion of intelligent and green products, creating a virtuous cycle of "policy guidance - enterprise practice - market recognition" [1] - Xtep Group has established a comprehensive system covering carbon neutrality, circular economy, and supply chain management since launching its "10-Year Sustainable Development Plan" in 2021, committing to a 42% reduction in greenhouse gas emissions by 2030 [1] Group 2 - Xtep Group's MSCI ESG rating has improved to AA, making it the first Chinese sports goods company to achieve this rating, providing new experiences for sustainable development in the industry [2] - The sports goods industry is exploring a "circular + intelligent" dual-drive model, with companies promoting circular consumption through second-hand markets and product buybacks, while Xtep is focusing on recycling old clothes and shoes and digital carbon footprint management [2] - Experts indicate that the Chinese sports goods industry is reconstructing value logic with ESG principles, transitioning from green supply chain practices to material innovations and policy-driven institutional innovations [3]