知名公司突曝：国内大规模裁员！将关闭100家门店

Core Viewpoint - Pandora, the Danish jewelry brand, is significantly scaling up its store closures in China from an initial plan of 50 to 100 stores, alongside a simultaneous layoff plan for its sales staff [1][5]. Group 1: Financial Performance - In Q1 2025, Pandora's sales in China were only 96 million kronor, a decline of 11% compared to 2023 [5]. - In Q2 2025, comparable sales in the Chinese market dropped by 15%, while the overall group saw a 3% increase in comparable sales during the same period [5]. - The revenue share of Pandora's Chinese market has decreased from 9% in 2019 to just 1% in 2025 [5]. Group 2: Market Presence and Strategy - The brand has faced challenges in China, with stores in cities like Qingdao and Nanjing transitioning from independent stores to counters, and some being completely closed [1][3]. - There are reports suggesting that Pandora may exit the Chinese market entirely, opting instead to operate through local retail partners [5]. Group 3: Consumer Perception - Consumer feedback on Pandora's products is mixed, with some expressing dissatisfaction due to issues like oxidation and low resale value, while others appreciate the brand for its emotional value and enjoyment [6][9]. - The brand's unique selling proposition is its DIY product model, which allows consumers to create personalized jewelry, appealing particularly to young women since its entry into the Chinese market in 2015 [7].