海底捞首家创新概念店落地北京

Core Insights - Haidilao has launched its first innovative concept store in Beijing Yizhuang, featuring significant innovations in functionality, visuals, and scenarios [1] - The restaurant has restructured its kitchen around a "product operation process" and integrated "open kitchen" concepts with smart production [1] - The new store includes five unique functional areas: dessert station, beverage bar, children's growth area, mother-baby room, and interactive entertainment zone, creating a new ecosystem of "dining + entertainment + life" [1] Company Strategy - Since 2023, Haidilao has been focusing on refined layouts, expanding dining consumption forms that are closer to daily and frequent needs [1] - In 2024, the company plans to empower frontline restaurants with more autonomy while establishing basic management guidelines [1] - To meet specific customer needs, Haidilao has introduced various themed stores, including private room stores, premium selection stores, family-themed stores, late-night themed stores, and corporate stores in collaboration with large enterprises [1] Performance Metrics - The innovative concept store has a unique positioning aimed at exploring a new generation of store models, having undergone two years of development [1] - After six months of research on existing stores, the new store officially opened on August 5, achieving a table turnover rate of over 6 on its first weekend and exceeding 7 the following weekend [1]