SAIC MOTOR(SH:600104) Mei Ri Jing Ji Xin Wen·2025-08-19 02:42Core Viewpoint - Audi has officially launched its first mass-produced electric vehicle, the Audi E5 Sportback, marking a significant milestone in its collaboration with SAIC Motor and the beginning of a new era for the brand [2][3]. Group 1: Product Launch and Features - The Audi E5 Sportback is available in four configurations: Pioneer, Pioneer Plus, Pioneer Quattro, and Flagship Quattro, with a starting price of 239,000 yuan [3]. - The vehicle is built on a new intelligent digital platform and features a battery from CATL with a maximum range of 773 km, and can achieve a 370 km charge in just 10 minutes [3]. - The E5 Sportback incorporates Audi's new operating system and advanced driver assistance systems developed in collaboration with Momenta, targeting a younger customer base in China [3][9]. Group 2: Market Position and Competition - The Audi E5 Sportback will compete with models such as Xiaomi SU7, Tesla Model 3, Zeekr 001, and Zhiji L6, with high sales expectations from SAIC Audi [7]. - The sales channels for the E5 Sportback are prepared, with plans to expand to 240 dealerships covering over 100 core cities by the end of the year [8]. Group 3: Production and Strategic Importance - The Audi E5 Sportback is produced at the newly established SAIC Audi manufacturing base, which has an annual production capacity of 360,000 units [8]. - The project has been prioritized by Audi and SAIC since its inception in May of the previous year, resulting in a 30% reduction in product update cycles compared to traditional timelines [8][9]. - Audi's strategy emphasizes leveraging the strengths of both German engineering and Chinese innovation to enhance its presence in the electric vehicle market [9][10].