BABA(US:BABA) Huan Qiu Wang·2025-08-19 03:15Core Insights - Douyin has significantly expanded its medical science communication ecosystem, with 18,000 new medical certified creators and a total of 71,000 individual certified creators over the past year [1] - The platform has seen over 400 million new medical science content pieces, accumulating more than 500 billion views and 4.2 billion likes, with a 63% year-on-year increase in collections [1] Group 1: Support for Quality Creation - Douyin has implemented exclusive services, traffic support, and topic collaborations to help medical creators overcome communication barriers [3] - A notable example includes Dr. Ye Sheng's series on common pediatric diseases, which achieved over 100 million total views, with one topic reaching over 26 million views [3] - The "Annual Medical Health Science Communication Influential Creators" list was released, featuring 100 experts and institutions, enhancing the influence of the industry [3] Group 2: Collaboration with Authoritative Institutions - Douyin has deepened cooperation with national and local health institutions to promote the dissemination of professional knowledge through themed activities and offline training [4] - Activities like "Health Without Fear" focused on women's health, and the "Be the Master of Your Weight" campaign gathered numerous experts and celebrities, generating over 3 billion views in one month [4] - Training camps for health authors were organized to enhance the science communication capabilities of local medical practitioners [4] Group 3: Upgrading Governance Rules - In the first quarter of 2025, Douyin released a new version of the "Community Medical Health Convention," addressing six major industry pain points with 12 core revisions [5] - The governance scope has expanded from "medical" to "medical and general health," aiming to create a safer environment for creators and users [6] - The platform is committed to encouraging scientific and rigorous content while combating fake doctors and low-quality content to foster a healthy development of the medical science communication industry [6]