均价、份额、增速均第一！海尔系洗衣机继续领先

Group 1 - The core viewpoint of the article highlights the transformation of the washing machine industry driven by evolving consumer demands amid ongoing consumption upgrades and intensified market competition [1] Group 2 - Haier's washing machines demonstrate impressive performance in key metrics, achieving a retail volume share of 44.6% and a retail value share of 47.2% in the offline market, indicating that for every two washing machines sold offline, one is from Haier [2] - The growth momentum is notable, with a year-on-year net increase of 3.1 percentage points in retail volume share and 1.6 percentage points in retail value share, both leading the industry [2] - Haier's washing machines exhibit a distinct characteristic of "value over volume," as the retail value share significantly exceeds the retail volume share, indicating a higher average price than the industry [2] Group 3 - Consumer demands are evolving beyond basic cleaning capabilities, with a focus on efficiency, health, and a refined overall experience, such as features like "15-minute quick wash" and deep sterilization technologies [3] - Haier's products align with these upgraded consumer needs, addressing pain points like "quick wash not clean enough" with AI-driven cleaning technology and introducing specialized products like the X11 anti-allergy washing machine [3] - The competitive landscape of the washing machine market is shifting from price competition to a focus on technological innovation, product differentiation, and value creation, with future winners being those who can deeply understand consumer needs and continuously create unique value [3]