McDonald's(US:MCD) Xi Niu Cai Jing·2025-08-19 03:31Core Insights - McDonald's has reintroduced a classic milkshake that had been discontinued for years, leading to a surge in consumer demand and significant price inflation on secondary markets [1][3] Group 1: Product Launch - The milkshake was made available in 13 cities starting from August 13 and will be sold until August 31, featuring strawberry and vanilla flavors at a price of 15 yuan per cup [3] - Due to limited supply and no online sales, many stores are experiencing shortages, with customers waiting one to two hours and potentially facing sold-out situations [3] Group 2: Market Response - The high demand has led to a rise in reselling activities, with various listings on secondary platforms showing inflated prices; for instance, two cups originally priced at 30 yuan are being sold for 110 yuan by resellers, excluding delivery fees [3] - On weekends, the price for two cups can escalate to 150 yuan, and some posts indicate that the queueing service alone can cost 88 yuan [3] Group 3: Supply Dynamics - In Beijing, McDonald's milkshakes are available all day without time restrictions, but availability depends on the daily stock of ingredients [3] - Globally, many McDonald's locations offer milkshakes as regular menu items at prices comparable to around ten yuan [3]