Workflow
Salesforce to Acquire Regrello to Advance Agentic Process Automation
salesforcesalesforce(US:CRM) PYMNTS.comยท2025-08-19 01:31

Core Insights - Salesforce plans to acquire Regrello to enhance its capabilities in agentic process automation, aiming to transform manual activities into automated workflows [2][4] - The acquisition is expected to close in Salesforce's third fiscal quarter of 2026, pending customary closing conditions [2] - The integration of Regrello's technology with Salesforce's Agentforce and Slack will help businesses streamline operations by eliminating disconnected tools and manual workflows [3] Company Strategy - Salesforce aims to create a combined solution that coordinates workflows and enhances collaboration between humans and agents on its platform [4] - Regrello's CEO highlighted that joining Salesforce will enable the company to expand its reach and provide agentic process automation to more organizations, moving towards agile, AI-powered execution [4] Recent Acquisitions - This acquisition follows Salesforce's recent purchase of Waii, a natural language-to-SQL platform, which will be integrated into Data Cloud to enhance agentic workflows and AI-driven insights [5] - Salesforce also completed the acquisition of Bluebirds, an AI-powered prospecting platform, to automate pre-sales work within Sales Cloud and Agentforce [6] - Additionally, Salesforce announced plans to acquire Informatica for cloud data management capabilities and Convergence.ai to accelerate the development of next-generation AI agents [6]