INLY(SH:603598) Zheng Quan Shi Bao Wang·2025-08-19 04:14Core Viewpoint - The company plans to raise up to 470 million RMB through a private placement of A-shares to fund its "Global Social Marketing Cloud Project," "Content Creation Cloud Project," and to supplement working capital, indicating a deepening strategic focus on digital marketing and a commitment to expanding its global market presence [1][2]. Group 1: Strategic Initiatives - The "Global Social Marketing Cloud Project" aims to create a social marketing platform that serves global clients, covering major social media platforms like YouTube, Instagram, TikTok, Facebook, Line, and Pinterest, and supporting multiple languages [2]. - The "Content Creation Cloud Project" will integrate AI into the company's operations, automating the entire content creation process from planning to production, thereby enhancing efficiency and quality [2][3]. Group 2: Market Potential - The application of AI tools is expected to enhance the company's marketing capabilities and strengthen its competitive edge in a rapidly evolving market [3]. - The cross-border marketing industry in China is projected to grow from 440.4 billion RMB in 2024 to 786.6 billion RMB by 2029, with a compound annual growth rate of 12.3%, providing a favorable environment for the company's global expansion [4]. Group 3: Global Expansion - The company has made significant strides in its globalization strategy, establishing nodes in major international hubs such as Hong Kong, London, and New York, and covering both mainstream and emerging social media platforms [5]. - The fundraising initiative is a crucial step in advancing the company's global strategy and enhancing its core competitiveness in meeting the needs of domestic and international brand clients [5].