知名品牌突发：裁员！关闭100家门店！很多人买过→

Core Viewpoint - Pandora, the Danish jewelry brand, announced a significant increase in its store closure plan in China from 50 to 100 stores, despite facing a 15% decline in sales in the Chinese market during Q2 [1][3]. Group 1: Financial Performance - In Q1 2025, Pandora's sales in China were only 96 million Danish kroner, down 11% from 2023, while Q2 saw a further 15% decline in comparable sales, contrasting with a 3% increase in the group's overall comparable sales [3]. - The company's overall revenue for Q2 was 7.075 billion Danish kroner, up from 6.771 billion Danish kroner in the same period last year, with an EBIT of 1.287 billion Danish kroner and a net profit of 800 million Danish kroner [3]. Group 2: Market Dynamics - The revenue share of Pandora in the Chinese market has dropped from 9% in 2019 to just 1% in 2025, indicating a significant decline in market presence [3]. - Despite challenges in China, Pandora's global market, particularly in the U.S., continues to show growth, driven by strong consumer demand during events like Mother's Day [3]. Group 3: Consumer Sentiment - Consumer feedback on Pandora's products is mixed, with some expressing dissatisfaction due to issues like oxidation and the use of materials that do not retain value [4][9]. - While some consumers criticize the brand for quality concerns, others maintain that the emotional value of the jewelry outweighs these issues, emphasizing the joy it brings [4].