假医疗广告屡禁不止！监管严打“神医神药”乱象，蚂蚁率先响应

Core Viewpoint - The rise of fraudulent medical advertisements, particularly targeting the elderly, has prompted a crackdown by various government departments, with companies like Ant Group responding by launching AI-driven tools to combat these scams [1][5][6]. Group 1: Fraudulent Medical Advertisements - Over 30,000 elderly individuals have been defrauded of more than 1 billion yuan due to misleading advertisements for "miracle health products" [1]. - Common illegal phrases in these advertisements include claims of "curing all diseases" and "99% success rate," which mislead consumers about the efficacy of the products [3]. - The internet has become a primary platform for these fraudulent advertisements, complicating regulatory efforts as some platforms turn a blind eye to false claims for traffic [3][5]. Group 2: Targeting the Elderly - Research indicates that over 40% of elderly individuals have fallen victim to health product scams, with nearly 30% deceived by false medical information [4]. - Scammers utilize sophisticated marketing techniques, including live-streaming and expert endorsements, making it difficult for consumers to discern the truth [4]. Group 3: Government and Regulatory Actions - In the first half of 2025, regulatory bodies handled 1,666 cases of illegal medical advertising, with fines totaling 12.78 million yuan, highlighting the prevalence of these issues in high-risk sectors [5]. - New guidelines have been issued to clarify the boundaries of medical advertising and health information dissemination, aiming to protect consumer rights and public health [5]. Group 4: Technological Solutions - Ant Group's AI health application AQ has introduced features to identify and combat fraudulent medical advertisements, utilizing advanced technologies like semantic recognition and big data tracking [6]. - AQ has already served over 100 million users, providing access to a network of over 300 top-tier medical professionals for real-time consultations [7]. - The application aims to enhance the accessibility and reliability of medical information, thereby improving the overall healthcare system [7].