SHUANGHUI(SZ:000895) Huan Qiu Lao Hu Cai Jing·2025-08-19 05:36Core Viewpoint - In 2025, despite many large consumer companies facing profitability challenges, Shuanghui Development demonstrated resilience by reporting stable half-year results, showcasing its unique strength as a leading meat enterprise [1] Financial Performance - In the first half of 2025, Shuanghui Development achieved operating revenue of 28.414 billion yuan, a year-on-year increase of 2.97%, and a net profit attributable to shareholders of 2.323 billion yuan, up 1.17% year-on-year [1] - The company announced a cash dividend of 6.50 yuan per 10 shares (including tax), totaling 2.252 billion yuan, with a high dividend payout ratio of 97% [1] Channel Development - In Q2 2025, Shuanghui Development's packaged meat products segment showed significant improvement, with total revenue of 5.623 billion yuan, a year-on-year increase of 0.77%, and operating profit of 1.5 billion yuan, up 4.38% year-on-year [2] - The company increased investment in emerging channels (CVS, e-commerce, membership stores), leading to a 21% year-on-year increase in meat product sales in these channels, which accounted for 17.6% of total sales [2] - Shuanghui Development has established a comprehensive sales model covering both online and offline channels, with 21,415 distributors as of June 2025, an increase of 551 distributors (2.64%) since the beginning of the year [3] Brand Management - Shuanghui Development has a diverse product portfolio, including packaged meat products and fresh pork, and has implemented various marketing strategies to enhance its brand image [4] - The company launched multiple themed marketing campaigns in the first half of 2025 and engaged in sports events to strengthen brand visibility [5] - Shuanghui Development has been recognized in several prestigious rankings, with its brand value reaching 87.2 billion yuan, solidifying its leading position in the meat industry [6]