Core Insights - The overall retail sales of consumer goods in China reached 28.4238 trillion yuan from January to July, with a growth rate of 4.8% [1] - In July alone, retail sales totaled 387.8 billion yuan, showing a year-on-year increase of 3.7% [1] - The consumption market remains stable, with positive trends in basic and upgraded goods sales, and a notable increase in online consumption [1][6] Retail Sales Performance - Retail sales growth in July decreased by 1.1 percentage points compared to June but remained above the average growth rate of the same period over the past three years by 1.1 percentage points [2] - Urban retail sales reached 33.62 billion yuan in July, growing by 3.6%, while rural retail sales were 5.16 billion yuan, with a growth of 3.9% [2] - The county and rural markets accounted for 38.8% of total retail sales, driven by improved logistics and consumption potential [2] Service Consumption Growth - Service retail sales increased by 5.2% from January to July, outpacing the growth of goods retail sales by 0.3 percentage points [2] - The cultural and tourism sectors saw significant growth, with double-digit increases in retail sales for leisure services, tourism consulting, and transportation services [3] Upgrading Consumption Policies - In July, retail sales of basic and upgraded goods showed positive trends, with overall retail sales increasing by 4.0% [4] - Over 70% of retail categories in large-scale units experienced growth, with notable increases in sports and entertainment goods (13.7%), jewelry (8.2%), and daily necessities (8.2%) [4] - The "trade-in for new" policy has led to substantial growth in home appliances and audio-visual equipment sales, which rose by 28.7% year-on-year [4][5] Online Consumption Trends - Online retail sales reached 868.35 billion yuan from January to July, marking a 9.2% increase, with physical goods online sales growing by 6.3% [6] - Online retail accounted for 24.9% of total retail sales, with significant growth in instant retail and live-streaming e-commerce [6] Innovations in Physical Retail - Physical retail enterprises are innovating their business models and enhancing shopping experiences, with retail sales in large-scale units growing by 4.2% from January to July [7] - Membership warehouse stores saw growth rates exceeding 30%, while shopping centers grew by 6.4% [7] - The consumption market is expected to maintain stable growth, supported by ongoing policy reforms and improvements in consumption mechanisms [7]
提振消费政策持续显效
Ren Min Ri Bao Hai Wai Ban·2025-08-19 05:35