Workflow
国信证券:7月LCD TV面板价格环比下滑 关注TV品牌下半年促销备货情况
Zhi Tong Cai Jing·2025-08-19 06:05

Core Viewpoint - The LCD panel prices are expected to decline in August 2025, with a potential increase in demand as the year-end sales season approaches [1][3][5]. Price Summary - In July 2025, the prices for 32, 43, 50, 55, and 65-inch LCD TV panels were $36, $63, $95, $121, and $170 respectively, with month-over-month declines of 5.3%, 1.6%, 7.8%, 5.5%, and 3.4% [1][3]. - Omdia forecasts that in August 2025, the prices will further decline to $34, $62, $92, $118, and $167, with respective month-over-month decreases of 5.6%, 1.6%, 3.2%, 2.5%, and 1.8% [1][3]. - For IT panels, prices for 10.1-inch, 14-inch, and 23.8-inch LCD panels remained stable at $16.3, $26.2, and $44.8 respectively in July 2025 [3]. Supply & Demand Analysis - In June 2025, the global shipment area for large-size LCD panels decreased by 3.46% year-over-year, with TV panel shipments down by 6.23% [4]. - The global large-size LCD production capacity is expected to grow by 2.31% in 2024 compared to 2023, with a slight increase of 0.21% anticipated in 2025 [4]. Industry Outlook - The LCD industry is stabilizing, with a concentration of market share due to the shutdown and sale of overseas production lines, which may help regulate LCD TV panel prices [5]. - The profitability of LCD panel companies is expected to improve as the cyclical nature of the industry diminishes and growth attributes become more prominent [5]. Investment Recommendations - The industry recommends investing in leading domestic panel manufacturers like BOE Technology Group (京东方A) to capitalize on the benefits of domestic consumption upgrades and market share advantages [6]. - Other recommended companies include Zhaochi Co., Ltd. (兆驰股份), Kangguan Technology (康冠科技), and Visionox Technology (视源股份) [6].