体育总局答21：体育消费火爆，碳纤维自行车等走进千家万户

Core Insights - The sports industry in China has shown steady growth since the start of the 14th Five-Year Plan, with a total scale reaching 3.67 trillion yuan in 2023, reflecting an average annual growth rate of 10.3% and a value-added contribution of 1.49 trillion yuan [1][3]. Group 1: Policy Support - The National Sports Administration has closely aligned with national top-level design, introducing a new Sports Law that includes a dedicated chapter on the sports industry, along with a series of policies aimed at stimulating the ice and snow economy, promoting outdoor sports, and enhancing financial support [3]. - A total of 84 sports standards have been released, establishing a policy matrix that includes macro guidance, specialized support, and departmental collaboration [3]. Group 2: Platform Development - The introduction of 81 national sports tourism routes for holidays and 19 outdoor sports routes has facilitated the development and utilization of regional resources [3]. - The influence of sports-related expos, such as sports goods, culture, and tourism exhibitions, has been expanding, with total imports and exports of sports goods exceeding 15.5 billion USD in the first half of the year [3]. Group 3: Structural Quality Improvement - The sports service industry, led by competition performance and fitness leisure sectors, has seen rapid growth, with its share of the sports industry's value-added increasing from 68.7% in 2020 to 72.7% in 2023 [3]. - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector is expected to reach 146 by the end of 2024, more than doubling since the end of 2022 [3]. - Advanced materials and technologies are being rapidly applied in the sports field, enhancing the innovation and competitiveness of sports products, with high-tech products like carbon fiber bicycles and smart fitness equipment becoming widely available [3]. Group 4: Economic Contribution - The value-added of the sports industry is growing at an average annual rate of 11.6%, contributing 1.15% to GDP in 2023, moving closer to becoming a pillar industry [4]. - The scale of the ice and snow industry has increased from 381.1 billion yuan in 2020 to 970 billion yuan in 2024, with an average growth rate of 26.3% [4]. - In 40 pilot cities for sports consumption, the total sports consumption of residents grew by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [4].