“时代的眼泪”？知名轻奢首饰潘多拉拟大规模关店、裁员

Core Viewpoint - Pandora A/S plans to double its store closures in China from 50 to 100 locations, alongside significant layoffs in the region, reflecting a decline in sales and changing consumer preferences [1] Group 1: Financial Performance - In Q1 2025, Pandora's sales in China amounted to 96 million Danish kroner, representing an 11% decline compared to 2023 [1] Group 2: Market Strategy - The decision to close stores and lay off employees is part of a broader strategy as the company faces pressure in its overall performance for 2025 [1] - The shift in consumer behavior prioritizes "value retention," leading to a rise in local brands like Lao Pu Gold, which appeal to younger consumers [1] Group 3: Product Appeal - Pandora's reliance on materials such as 925 silver, 18k gold, and synthetic gemstones, which require frequent repairs, is losing appeal among the majority of young Chinese consumers [1]