步步高上半年盈利超2亿元

Core Viewpoint - The company reported significant growth in revenue and net profit for the first half of 2025, driven by strategic operational improvements and a focus on core strengths [1][2]. Group 1: Financial Performance - The company achieved a revenue of 2.129 billion, representing a year-on-year increase of 24.45% [1] - The net profit attributable to shareholders was 201 million, marking a turnaround from a loss in the previous year [1] Group 2: Operational Improvements - The company implemented store optimization, improved product management, and enhanced supply chain efficiency, leading to strong revenue growth [1] - A total of 19 stores that underwent transformation became key drivers of performance, with sales during the Spring Festival season increasing by 300% in customer traffic and 3-6 times in sales compared to the previous year [1] Group 3: Brand Development - The company's private label brand, BL, showed strong growth momentum, with sales surpassing 1 million in April and a month-on-month growth rate exceeding 66% [2] - The brand's recognition and acceptance among consumers have rapidly increased, contributing to improved gross margins and profit growth [2] Group 4: Strategic Focus - The company continues to learn from the successful model of Pang Donglai, focusing on core regions and retail essence to solidify its development foundation [2]