Core Viewpoint - The company, Xiaobuxiang, is facing significant financial challenges, with a projected revenue decline and continued net losses, despite some cost optimization efforts [1][7]. Financial Performance - Xiaobuxiang expects to achieve a revenue of 1.9 billion RMB in the first half of 2025, a decrease of approximately 18.9% year-on-year [1]. - The company anticipates a net loss between 80 million to 100 million RMB for the same period, accumulating losses exceeding 1.3 billion RMB since 2021 [1]. - In 2021, the company reported a net loss of 293 million RMB, closing 230 underperforming restaurants [2]. Brand Performance - The main brand, Xiaobuxiang, has seen its revenue decline from 3.497 billion RMB at the end of 2021 to 2.627 billion RMB by the end of 2024 [7]. - The sub-brand, Coucou, experienced a revenue drop of approximately 6.29% in 2022, despite an increase in average spending per customer from 140.6 RMB to 150.9 RMB [4]. - In 2023, Coucou's revenue showed a slight recovery, increasing by 15.89% to 2.618 billion RMB, but still reported a net loss of approximately 98.38 million RMB [5]. Market Dynamics - The company has been closing restaurants as a cost optimization strategy, with closures of 229, 81, 99, and 138 restaurants from 2021 to 2024 [7]. - The expansion of Coucou has slowed significantly, with new openings of 44, 48, and 13 restaurants from 2022 to 2024, while closures increased to 73 in 2024 [8]. - The average spending per customer for Coucou decreased from 140.6 RMB in 2021 to 123.5 RMB in 2024, while the table turnover rate fell from 2.3 times per day to 1.6 times [10]. Competitive Landscape - The company faces intensified competition in the dining market, leading to a significant revenue decline of 26.55% for Coucou in 2024, resulting in a loss of 353 million RMB [6]. - The brand's appeal has weakened, with rising costs affecting its value proposition, and attempts to lower prices have not effectively improved customer attraction [7].
五年亏超13亿！湊湊扩张埋雷，呷哺呷哺降价也救不了低迷翻座率