汽车“大彩电”背后的头号推手，没想到是手机圈的老玩家｜供应链隐形冠军

Core Insights - The development of technology is reshaping consumer experiences and industry dynamics, particularly in the automotive sector with the rise of in-car displays as a key selling point for electric vehicles [2][3] - Chinese display manufacturers have gained significant market share in the automotive display panel sector, with BOE leading the global market [3][5] - The automotive display panel market is projected to grow significantly, driven by the rapid development of electric vehicles and the increasing demand for smart cockpit features [4][18] Industry Overview - The global automotive display panel shipment is expected to reach 230 million units in 2024, marking an 8.5% year-on-year increase [2] - Chinese manufacturers hold a 51.7% share of the global automotive display panel market, with BOE's shipment volume projected at 40.9 million units in 2024, representing a 17.6% market share [5][11] - The automotive industry is undergoing transformation with a focus on electrification and intelligence, creating new demands for high-quality displays [3][4] Technological Advancements - The automotive display market is experiencing diverse technological innovations, with a shift towards OLED and Mini LED screens in high-end vehicles [4][13] - BOE has invested significantly in R&D, focusing on various core technologies including OLED, Mini/Micro LED, and advanced display solutions for smart vehicles [13][18] - The introduction of advanced features such as touch feedback systems and 3D displays is indicative of the evolving landscape of automotive displays [14][16] Competitive Landscape - The competition in the automotive display market is intensifying, with manufacturers seeking to enhance their technological capabilities and establish partnerships with automotive companies [9][18] - BOE's strategic collaborations with leading automotive manufacturers and its focus on customized display solutions position it favorably in the market [13][18] - The shift from scale competition to efficiency and value competition is expected to redefine the competitive dynamics in the automotive display sector [9]