持续投入3000万元 康缘药业全面进军新零售

Core Viewpoint - The conference hosted by Kangyuan Pharmaceutical focused on the theme of "Innovating Traditional Chinese Medicine to Empower New Retail," highlighting the transformation in the pharmaceutical industry from "incremental competition" to "value co-creation" [1] Group 1: Company Strategy - Kangyuan plans to invest 30 million yuan to focus on key products such as Jinzhen Oral Liquid and Compound Nanshing Pain Relief Plaster, aiming for extensive exposure through platforms like Douyin and Xiaohongshu [1] - The company aims to establish a closed-loop marketing model that includes "precise promotion → platform traffic → store fulfillment" [1] - Kangyuan has 59 exclusive innovative drugs, 26 exclusive medical insurance drugs, and 7 exclusive essential drugs, covering various fields such as anti-infection, gynecology, orthopedics, and cardiovascular health [3] Group 2: Market Trends - The O2O market is experiencing three major trends: accelerated integration of online and offline channels, increased demand for professional pharmaceutical services, and significant growth in innovative traditional Chinese medicine products [3] - Consumers are seeking seamless purchasing experiences that combine online and offline options [3] - There is a notable rise in demand for specialized pharmaceutical services, including medication consultation and disease management [3] Group 3: Partnership and Collaboration - Kangyuan introduced a "Joint Venture Cooperation Plan," committing 30 million yuan to support partners in digital marketing activities on mainstream online platforms [4] - The company aims to create tangible economic benefits for partners through targeted advertising and personalized promotional strategies [4] - Feedback from national chain pharmacy representatives indicates confidence in Kangyuan's products and the potential for mutually beneficial partnerships [6] Group 4: Expert Insights - Industry experts highlight the significance of Kangyuan's strategic layout, which aims to build a multi-channel marketing network and enhance brand youthfulness [6] - The strategy is expected to drive data-driven precise marketing and improve user experience [6] - The initiative also aims to promote the new dissemination of traditional Chinese medicine culture in modern society [6]