小红书：苹果官方账号入驻首日吸粉17万，平台iOS设备渗透率近50%

Core Insights - Apple officially joined Xiaohongshu, gaining over 170,000 followers within 24 hours, indicating strong initial engagement [1] - The hashtag Apple入驻小红书 reached the second position on the platform's trending list, with related discussions attracting nearly 35,000 participants [1] - The topic "My Story with Apple" has garnered close to 15 million views, showcasing significant user interest [1] Company Strategy - Apple's entry into Xiaohongshu signifies its deeper commitment to the Chinese social ecosystem, reflecting a strategic move to enhance brand presence in a key market [1] - The high penetration rate of iOS devices among Xiaohongshu users, nearly 50%, suggests a targeted approach to engage a relevant audience [1] User Engagement - The overall engagement around Apple-related topics on Xiaohongshu has reached approximately 700 million views, indicating a robust user-generated content (UGC) ecosystem [1] - The platform's unique digital content ecosystem is highlighted by the active participation and discussions among users, enhancing Apple's brand visibility [1]